Project Overview
Ewen Harris — Assets by Introduction (ABI) Knowledge Commerce Platform
Strategic Positioning
A premium knowledge commerce business built around Ewen Harris's 30-year "Assets by Introduction" methodology. Positioned at the intersection of Anthony Robbins' personal brand power, Alex Hormozi's value-ladder model, and MasterClass's cinematic production aesthetic.
Core Business Model
Tiered digital products sold through a premium e-commerce platform with gated content access. One-time purchases with lifetime access — not a subscription model. Primary market: financial planners and advisors transitioning to independent practice.
The Pinnacle Principle
"Can I ask, where have I added value?"
This question is the core of the ABI methodology and the litmus test for every marketing, content, and product decision.
Prepared By
Dotfusion
Primary Market
US Financial Advisors
Business Model
One-Time Purchase
Value Ladder
Four tiers from $49 lead magnet to $10,000 premium coaching
ABI Primer
$49eBook — 5-step ABI framework (the WHAT, not the HOW)
ABI Accelerator
FREEAutomatic with Tier 1 purchaseMonthly live webinar with Ewen — Q&A, teaching, and Tier 3 promo offer
ABI Mastery Program
$2,499$1,999 with webinar promo code (7-day window)40+ implementation videos (Vimeo), PDF library, bi-weekly group coaching (12-month access)
ABI Inner Circle
$10,000$7,500 for Tier 3 members6–12 private coaching sessions, personalized roadmap, all Tier 3 access retained
Technology Stack
Confirmed platform decisions as of February 2026
| Component | Platform |
|---|---|
| Website / Frontend | Next.js + Contentful or Storyblok |
| CRM + Membership + Email | HubSpot |
| Payments | Stripe |
| Video Hosting | Vimeo (Advanced/Business) — Likely |
| Webinar Platform | Zoom |
| Analytics | Google Analytics 4 |
System Architecture
The complete technology stack showing how the website, Stripe, HubSpot, Vimeo, and Zoom interconnect. HubSpot sits at the center as the CRM, email automation, and membership gating layer.
High-Level System Architecture
The complete technology stack showing how the website, Stripe, HubSpot, Vimeo, and Zoom interconnect. HubSpot sits at the center as the CRM, email automation, and membership gating layer.
Customer Journey
End-to-end customer lifecycle from initial awareness through all four tiers. Includes the skills assessment segmentation, free webinar conversion mechanism, and promo code urgency logic.
Customer Journey & Sales Funnel
End-to-end customer lifecycle from initial awareness through all four tiers. Includes the skills assessment segmentation, free webinar conversion mechanism, and promo code urgency logic.
Payment & Access Flow
Step-by-step technical sequence from purchase to content access. Stripe webhooks update HubSpot contact properties, which trigger dynamic Access Group membership and portal login.
Payment & Access Provisioning Flow
Step-by-step technical sequence from purchase to content access. Stripe webhooks update HubSpot contact properties, which trigger dynamic Access Group membership and portal login.
CRM Automation
Full HubSpot workflow showing how contact properties drive segmentation, email sequences, webinar invites, promo code delivery, and access group membership across all four tiers.
CRM & Marketing Automation Logic
Full HubSpot workflow showing how contact properties drive segmentation, email sequences, webinar invites, promo code delivery, and access group membership across all four tiers.
Video Hosting Decision
Likely platform recommendation with rationale — final confirmation pending
Vimeo Advanced / Business Tier
Vimeo is the strongly recommended video hosting platform for the ABI Mastery Program video library, pending final tier selection and contract confirmation. The content gating is handled entirely by HubSpot at the page level. Vimeo's role is to deliver a premium, secure, ad-free streaming experience within the gated portal.
Brand Alignment
Vimeo's customizable, ad-free player matches the MasterClass-inspired premium aesthetic that is central to the Ewen Harris brand.
Security
Domain restriction ensures videos only play on the ABI portal domain — this is available on all paid Vimeo plans. Dynamic watermarking is available on Vimeo Enterprise tier only and should be confirmed against the selected plan before being included in the build scope.
Ad-Free Premium Player
No third-party ads, no recommended videos, no Vimeo branding visible to viewers. The player is fully customizable to match the ABI portal aesthetic.
Alternatives Considered
Deeper HubSpot analytics integration but less premium aesthetic. Consider if data sync becomes a priority over brand presentation.
Built for course platforms with strong access control features, but brand recognition and player aesthetics do not meet the ABI premium standard.
ABI Project Reference Document — Prepared by Dotfusion for Ewen Harris. February 24, 2026. All architecture decisions subject to revision as the project evolves.